Veroljub Zmijanac is a partner at SportIT – Sports Marketing & Sponsorship. SportIT is a series of sports entrepreneur and sports marketing enthusiasts with a background in marketing management and information technology. His work in mainstreaming jogging, running, and running culture brought tremendous social change in Serbia, raising the number of people active in sports by a factor of 100 in the last 10 years. For his work in running in 2021, he won the second place BeActive Local Hero award, given by the European Commission through European week of sports. His ventures included online media outlet Trč, recreational running hub Belgrade Running Club, a series of 5k, team-building events Serbia Business Run and his latest project, an international multi-event platform DIONYSUS Experience – Godlike Adventure. Last three years he is a jury at ESA Awards and a regular SPORTO correspondent. With his team at SportIT, he is dedicated to bringing the best sports marketing practices to Serbia, truly believing that only sports governance based on knowledge can systematically raise the profile of sports in a post-socialist society. He is a passionate everyday athlete.