Serbian banking market is very competitive and to build awareness and achieve high sales targets, we made significant shift in how we approached our product portfolio and how we communicate products. Serbia’s most popular and successful national sport is basketball. In 2017, Piraeus Bank signed a two year sponsorship with the Basketball Association of Serbia. The goal was to increase Bank's visibility and to link every activity with Bank’s products, to achieve sales goals. In first year of sponsorship, our ROI through PR media value and brand visibility was 155% with sales results high above the targets.

The campaign included the entire Triglav Group region - Slovenia, Croatia, Macedonia, Serbia, Montenegro. We had two specific goals – 1) build and strengthen B2B relationships and 2) build Triglav brand as a fun/active/vibrant insurance company among three target audiences – 1) very important clients and business partners, 2) tennis fans and 3) media. The key question for the activation campaign was: What does our audience want? By associating our brand with the biggest and most famous tennis event in the region, Triglav managed to credibly attract very important business partners to internal tennis events throughout the year. On the other hand, impress fans and media with very unique and visible sponsorship activation at the event itself. It was created to add additional value to what the visitors and the media already expect from the ATP Umag event.

Insurance Company Sava (Zavarovalnica Sava) is a general sponsor of football club Maribor (NK Maribor) who are Slovene national champions. Why do we think this sponsorship is special? It is because we live it. We as a company and we as 1400 employees with our families. It is not just classic sponsorship contract with obligations and rights, we try to go beyond that. With special activation we include all the employees and their children, who are potential football players for the future. We make their dreams come true and their football role models part of their lives.

As GRAWE is an Insurance Company, awareness, education, prevention and healthy Lifestyle are at the base of its communication strategy. The strategic approach led us to create the sponsorship activation plan PoKRENI in order to differentiate us from competition with larger budgets, to make more appealing a brand from a dull industry with boring products and to promote new brand attributes internally and externally. By motivating people to start or endure running, educating them on the way, raising public awareness about specific Health problems and combining all of it with CSR helped differentiate our brand in a challenging market.

For the third year in a row RODA has been a proud sponsor of the basketball association of Serbia. The project included a 360-degree marketing campaign, where we used basketball players through all communication channels, both mass media and outdoor. Within the Roda stores we opened official Serbia Basketball merchandise with a wide range of original garments and basketball equipment, which we presented through basketball catalog. The spotlight of campaign was TVC that was filmed in the RODA store. It recorded more than 3,000,000 views. We made a Roda selfie app where fans could share photos with their favorite players.

Union's sponsorship of the Slovenian basketball team during the Eurobasket event under the slogan Hello life! Hello victory! provided groups of 6 with the most coveted of privileges during championship matches: a free table at a bar with a great view of the match. Groups of friends, which were drawn in a lottery on the EuroBARsket.si website, won the best spots and special treatment at a VIP table in ten bars, EuroBARsket points, around Slovenia. The 2017 Eurobasket championship has come and gone, but what remains is the emotional connection between Union and the biggest Slovenian success – the medal!

BC Crvena zvezda and its partner IDEA, create and execute, one innovative and creative communication platform. Main goal was to entertain and engage certain group of Crvena zvezda fan base and trying to reach "new fans". Using marketing mix communication as a strategy, we create complete entertainment package for our fans or Idea consumers. Partnership between two powerhouses, like Crvena zvezda and Idea, who are leaders in their industries, start 4 season before and from the beginning was full of mutual understanding, with a huge will to move things forward and with the same goals. The main word for it is - Synergy. During the years, Idea rebrand their relations with a public and now is a one the most wanted brands, places, and mostly is because of their positioning throw Crvena zvezda chanells. ZVEZDA PLUS IDEA was created to sublimate all our actions and put it on one place. This case is a not a simple one, its very complex and with the same power communicate throw all channels. Combining all mix communication - ATL, BTL, digital, PR, CSR etc. we reach "dream" numbers in analytics. ZVEZDA PLUS IDEA case, was delivered from BC Crvena zvezda mts and IDEA sides, with a huge assistance of a Core media marketing team, who show big effort, good will and knowledge, driving this with us. This case was a big part of project Crvena zvezda for a ANNUAL GLOBAL MARKETING AWARD, where were competing with all Euroleague and Eurocup teams. We take a 3rd place, bronze medal, and that is a first "that kind" award in sport for some regional basketball club in a history. Until now, we get so many titles, trophies..in spors, but never in a marketing and communication. Now, we have and that, also.

Big winter sport stories don’t start big. They start on small remote ski jumping hills and ski slopes, where the young promising athletes count every inch, every second and every Euro towards their goal: becoming the new winter heroes. As a long-time golden sponsor of SZS (Ski Association of Slovenia), Ford came up with a concept to help them: as their senior colleagues, successful winter athletes represent these young athletes’ main inspiration, Ford turned senior successes into direct support - cash. For every World Cup point the senior athletes gained, Ford contributed 1 EUR to the young athletes’ fund.

This year Slovenia became European basketball champion. Telemach has been the main sponsor of Slovenian basketball federation since 2004 – each year the company tries to upgrade its sponsorship activities and include them in marketing mix of the company. With record ratings and demand for basketball activities by the general public Telemach was able to communicate its sponsorship message on different levels and achieve record numbers in terms of sponsorship return. Sales of products related to basketball sponsorship was record high and recognition of Telemach as a sponsor of Slovenian basketball team is at all-time high and the highest of all the sponsors in basketball.

Ljudski vrt - the central Maribor stadium, the home of the local soccer club NK Maribor, and the pride and joy of the locals. NK Maribor has gained significant success in the past couple of years and the support for their local team had always been strong. But it reached its peak in 2017 when the club joined the UEFA Champions League, playing the most important matches on the home field. This event, along with overall soccer euphoria presented a unique opportunity for Mastercard to partner with NK Maribor and give Ljudski vrt another title – the first completely cashless stadium.

Green. Visible. Successful. This is the shortest summary of the 24th international Tour of Slovenia, organized by Adria Mobil Cycling Team, together with the general sponsor of the club, the Adria Mobil company, between 15 and 18 June. Project included all the elements of a successful sports story and provided the sponsor with an added value in Slovenia and abroad: visibility in the sponsor's key and new targeted markets, recognition due to a strong statement as shown in the overall image and the slogan of the race, Fight for green and success due to the fact that the story was emotionally, visually and communicatively powerful, and fulfilled all the sponsor's expectations.

Laško, the biggest Slovenian beer faced a challenge of being perceived as “the beer of my father” and decided to address this by activating its 25-years long sponsorship to FC Maribor, since football is the most popular sport in Slovenia. During the half year of we presented an integrated campaign, starring FC Maribor captain Marcos Tavares and Sebastjan Cimitorić from Ljubljana’s Olimpija that took a bet for the bottle of Laško. We also created rich online content even changed the Laško beer packaging to celebrate Maribor getting into Champions League. The results were great as we exceeded all the goals.

Petrol, the leading Slovenian energy company, has a wide range of sponsorships on a national and local level, mostly activated in field of short-term marketing and sales campaigns. Stepping into the world of sponsorship of Football Association of Slovenia (FAS) presents a new level of sponsorship management among marketing, PR, human resources and sales departments in the company, including new organisation of cooperation between departments and establishing a new way of measuring sponsorship effectiveness. New qualification cycle for FIFA World Cup 2018 in Russia with young and talented national football team were a challenge to make brand Petrol recognisable among established FAS sponsors. Even more: due to the fact that this has been the 2nd biggest sponsorship deal for the company, the expectation of sales ROI has been high in 2-years sponsorship cycle.

Mercator is sponsor for over 180 sports societies, organizations, and events. This socially responsible conduct and support to sports was upgraded this year by encouraging exercise and promoting a balanced diet, especially among children. This was combined in a special campaign titled "Active Lifestyle is a Long-distance Run". We first presented the campaign during the Ljubljana Marathon, the biggest recreational sports event in Slovenia attended by over 28,000 runners and around 2,000 children aged 3 to 6. For the latter, we held workshops at their kindergartens, to promote exercise among children, and we brought the children to the Lumpi Run.

Bouldering is a sport that requires precision and courage to solve any problem and overcoming obstacles on the way to the top. We see a lot of similarities with realisation of unusual or a bit crazy ideas and creating something that used to seem impossible. We had both, crazy idea and courage and we created Triglav The Rock, the first climbing event in the world with the most exclusive location.And they say, timing is everything, we were just in time – bouldering was on the list of sports for the 2020 Olympics and Slovenian climbers were conquering the world's top.

The Adria Mobil Cycling Team has been organizing the international Tour of Slovenia since 1993. The event is a part of UCI Europe Tour calendar, registered as a class 2.1 event. The race is scheduled between Giro d ‘Italia and Tour de France. This year’s edition of the Slovenian tour featured a completely new visual identity and a new slogan "Fight for green". With a live broadcast on Eurosport between 15th and 18th June 2017 the race entered a whole new dimension and gained a much larger audience. Fight for green became synonymous with fighting for the green leader's jersey, synonymous with green Slovenia, green mobility and the green planet in general.

In cooperation with the NFs and sponsors, the OCS-ASF organized the Olympic Festival in the center of Ljubljana. The goal of the event was to present kids with as many sports as possible in one place. Over two days, children could test themselves in 43 different sports, meet 27 elite athletes, compete with them, take photos and ask them things they had always wanted to ask. The event was accompanied by content on balanced nutrition, which is an important element of a healthy lifestyle. With the rich accompanying program, we also wanted to invite those people who are not yet enthusiastic about sport. It was the wish of the organizers for every kid to find a sport at the Olympic Festival to motivate them for further challenges. At the same time, it presents an excellent platform for the activation of OCS sponsors in non-Olympic year and on the content that is not tied to the Olympic. Over two days, the event was visited by more than 10,000 people. 28 schools and kindergartens used it as a school sports day. Seven OCS sponsors were activated by participating in content of the program. 1,550 new contacts were obtained.

SportFest 2017 Sport Fest is an Expo that unites passion for sport and healthy lifestyle. With the Sport Fest we inform, educate and entertain our visitors and exhibitors as well as present the latest trends in the world of sport. Its our task is to unite sports equipment and nutrition manufacturers with the distributors, sports clubs and associations and involve governmental and local institutions interested in sport development and growth.Sports, athletes and companies operating in the sports industry are presented on more then 10,000 m2 of exhibition space. Sport Fest presents activities, products, services, projects and ideas.

IJF Judo Grand Prix Zagreb 2017 is a part of the IJF World Tour (Top 15 worldwide events). Organized for the 5th time in Croatia (29.9.-1.10.), Grand Prix Zagreb was a major success with fan engagement activities and high-profile athletes, including superstar Teddy Riner (nine-times world champion & two-times Olympic gold medalist). For the first time, fans had an opportunity to train with judo legends, Olympic & world champions (Iliadis & Huizinga). Sponsors valued this event as a top-class event to participate in. Croatian Judo Federation received "Best Development of the National Federation" from International Judo Federation in August 2017.

"GAJSIRAMO" was coined from Tim Gajser`s last name and was focused on reaching the popularity of motocross and its award-winning representative. The main goal was to boost the popularity, ratings and to aware through the strategic promotion by targeting the audience and addressed them through media mix by employing ambassadors (celebrities) )and their social influence. Through news, effort was made to impact the public opinion and present motocross to »non-sport« groups. The campaign was successful in boosting and strengthening the popularity of motocross and ŠPORT TV as exclusive broadcaster. Even the word "GAJSIRATI" was coined, which means "CHEERING FOR GAJSER".

This year, we broadcasted FIBA EuroBasket 2017 on our channel »Kanal A«. Before and during the Championship, we created on-air elements (promos and break bumpers) to promote our national team's games.

Digital media Siol.net choose this sponsorship because we want to encourage people to do something positive for themselves and be charitable towards others. We motivated users to run and to join the run in as many numbers as possible and inspired them to go running more often with extensive coverage on Siol.net, where we interested readers and present stories of special people, ambassadors of running and those who run despite their terrible life experience, threw interviews and reports . The digital support proved highly effective also for advertisers who`s target were high quality readers.

Union's sponsorship of the Slovenian basketball team during the Eurobasket event under the slogan Hello life! Hello victory! provided groups of 6 with the most coveted of privileges during championship matches: a free table at a bar with a great view of the match. Groups of friends, which were drawn in a lottery on the EuroBARsket.si website, won the best spots and special treatment at a VIP table in ten bars, EuroBARsket points, around Slovenia. The 2017 Eurobasket championship has come and gone, but what remains is the emotional connection between Union and the biggest Slovenian success – the medal!

For the third year in a row RODA has been a proud sponsor of the basketball association of Serbia. The project included a 360-degree marketing campaign, where we used players through all communication channels, both mass media and outdoor. The spotlight of the campaign was the image video, which recorded more than 3,000,000 views. We made Roda selfie application where fans could share photos with their favorite players. The app had 11.000 downloads. Through Facebook live, during every game in which Serbia played we had a quiz, in which we rewarded the fastest participants with the original national jersey.

As part of the mosaic of celebrating its 50th anniversary, the Alpsko Mleko (traditional Slovenian milk brand) uses digital channels to present its unique mark on the last five decades. Through the perspective and stories of five exceptional (Olympic) athletes, moderator’s (Marcel Štefančič) insightful narrative offers an intimate look into the back-stage of sporting careers in a broader social context of individual periods: from the rock’n’roll sixties, the new age of seventies and eighties to the transfer into the independent Slovenia and the digital age. Video talks were filmed in cooperation with NOC Slovenia at the Slovenian Olympic Educational Center.

Modern trends in the insurance sector are aimed at rewarding a healthy lifestyle and vitality that bring lower risks and will thus in the future have a significant impact on the amount of health and life insurance premiums. That is why, we devised the Total AS Challenge for well-being and a healthy body that promotes a healthy lifestyle through relevant and interesting contents, emphasizes the importance of regular exercise, a healthy diet and healthy life-style habits. We associated with the well-known Slovenian personal trainer, who proved successful in guiding and steering the nine-week AS challenge with his tips and exercises.

HERE I COME AND THIS IS WHAT I HAVE TO OFFER! This season is going to be wickedly foxy! In year 2015 Olympic Committee of Slovenia launched a new mascot, a fox named Foksi. First he was just a normal, sports mascot, but soon we decided we want to build his image in hand with the Olympic Team Slovenia's brand #TeamSlovenia. Now, Foksi is a part of our Olympic family, an ambassador of sports and promoter of Olympic Values. He connects Slovenians through his love of sports. Foksi is fun, nice and Slovenia Olympic's Team biggest fan!

BC Crvena zvezda mts huge part is giving to CSR programs. This year, as a rights holder, we choose something different to present. Its our CSR program during the last season. On the beginning of "BC Crvena zvezda new era" at 2011. we set a strategy direction in a "Functional and operational re-branding process" and beside Ticketing, Digital, give part was given to CSR. With a purpose. All this time before, Crvena zvezda was fully aware of the Club volume and size, and aware of a huge fan base * around 4mil people in Serbia and 2mil.+ worldwide. As a roll model on a one way and institution, our mission was, to use our big name to promote good things. From 2011. we create and execute numerous CSR projects ( Fight for a babies, Learning2Play etc) and our the biggest CSR SEASON was a last one, who ended this September with a Global CSR Forum, where we were a host. Name of our project is a "ONE TEAM", because we were organizing and delivering, together with a Euroleague. The name of their CSR program is a ONE TEAM, also. What that mean, doesn't need to be explain it * We are all together one team, have them same goals, living the same lifes etc. Non of this project wouldn't be done without a huge contribution of our gold partner, IDEA. Them and their agency Core media, was fully aware of a importance of this program and totally committed to finalize it, on a right way.

In April 2016, Croatian Football Federation (HNS) partnered with company "VOX nogomet" to launch Croatian Football Television (HNTV) - a commercial broadcast TV focused on Croatian football and available on most IPTV platforms in Croatia. With HNTV, HNS found a partner willing to invest in Federation's media rights that were not exploited before due to a lack of interest from national TVs. HNTV brought new and important commercial value to all the clubs and HNS, and additional visibility to HNS's sponsors. HNTV became a recognizable TV channel with benefits for all involved - HNS, sponsors, clubs, players and fans.

Campaign was designed when the Slovenian national team still had a chance of reaching World Cup in Russia. Planning of FA Slovenia’s own campaign started in July and was intended to deepen our relationship with fans and mostly focused on implementing the FA’s corporate slogan “Better life through football”. Sports mostly value victories and winners, but we all have the responsibility of helping those that are fighting their personal battles - to survive. We developed a campaign “Zmag je več vrst” which was supported by the biggest Slovenian national team players - Boštjan Cesar, Jan Oblak and others.