SPORTO SPONSORSHIP AWARDThis category is intended for integrated marketing campaigns, which for its communication platform benefit from sponsorship of an athlete, sports teams, sports event or sports program.
The entrant for this category can be the sponsoring company (brand) or agency on behalf of the company which managed and implemented the activation of sponsorship.
SPORTO SPONSORSHIP | ENDORSEMENT AWARDThis subcategory is intended for integrated marketing campaigns, which benefit from the individual sponsorship (endorsement) - or combination of those - of sports personalities and used that partnership as their communication platform.
Entrants for this category can be sponsoring company (brand) or agency that manages and implements individual athlete sponsorship activation on behalf of a company.
SPORTO RIGHTS HOLDER AWARDThis category is intended for integrated marketing communication campaigns of rights holders. For those who have done exceptional work supporting sponsoring brands, hitting targets, and going out of their way in representing their own identity.
Entrants for this category can be sports clubs, sports federations, individuals athletes and all sports properties that perform marketing activities or sell promotional and media rights in connection with the implementation of its activities.
SPORTO EVENT AWARDThis category recognizes companies, agencies, and rights holders that have created and delivered outstanding sports events of their own and used them as a strategic and effective way of communication of sponsorship or their own brand.
These sports events should demonstrate the effectiveness of achieving their own organization’s or their sponsor's strategic objectives of growing brand awareness, target audience participation or engagement, product integration, and commercial sales/revenues.
In this category, entries can be as an individual event activity or as part of a broader sponsorship program of which the event only forms a part.
SPORTO DIGITAL AWARDThis category is intended for companies, agencies, and rights holders which have one or more digital platforms (web, social networks, IPTV, digital outdoor screens, etc.) and used them in a strategic and effective way for communication of sponsorship or own sports brand.
In this category, entries can be entered as a separate and completed project or as part of a broader project (which is a complete project in a different category).