Brand Gorenje faced low awareness on most European markets, excluding markets on Balkan, where we have high market shares, however we are facing acceptance and loyalty challenges with younger audiences. Handball, as rising star sport, presented opportunity to raise awareness about the brand in some markets and rejuvenate brand image on others. We activated our sponsorship deal for EHF EURO 2018 and Velux EHF Champions league with creation of integrated #simplyfans campaign, uniting sports fans around Europe. Campaign exceeded expectations with great results in media value and is already recognized as unique in the world of handball.

Laško is not only the strongest beer brand, it is also one of the strongest brands in Slovenia and with that represents our national pride. So does also the best Slovenian sports people and teams which Laško has supported and sponsored throughout the history. Brand believes that there are no lost battles in life, just valuable experiences that strengthen the inner power of people, so that they can show their character. Platform #ToLegends allowed us to bow down to sports legends, creating unique, powerful content campaigns that reached out to the hearts of the widest audience of fans bringing additional value to the rights holders’ and to the Laško brand.

Allianz Croatia started to use the benefits of digitalisation in order to build a more customer-centric and flexible organization. “beST” was a way to master the challenges of transformation, build more confidence in new digital tools and encourage the communication in order to break silos. Built on a long term partnership with Croatian Paralympic Committee and gamification tools, "beST" helped to lift the organisational culture to a new level.

Global population's rise is unsustainable. This increases energy consumption, creating a global problem. Sponsoring the Ljubljana Marathon, Volkswagen connects running with clean energy, making the problem an advantage. It's not just about running. It's about running for your light. E-TREADMILLS transform runners' energy into electricity and people from consumers to sources of energy. Runners prepare for the marathon, collecting electricity to record the first runner energy-powered TV spot. The marathon sponsorship engages 20,000 runners and 30,000 fans, with their energy transformed by Volkswagen into charitable electricity for Red Noses. An e-Golf will drive for 43,159 kilometres to numerous sick children.

Slovenia is land of many winter sport stars. In history, with few exceptions, less in present. So who will be next? Retail company TUŠ is therefore looking for the future. In the name of all nation. With campaign "Za naslednike naših smučarskih zvezd / For our future ski stars" is TUŠ (as a golden sponsor of Slovenian alpine skiing teams) dividing the responsibility to the general level. So that was the reason why TUŠ invited it's customers to help providing funds for youth ski programmes in Slovenia. By buying quality products from redesigned own trademark (LBZ). And we succeeded even more than expected!

Handball EURO 2018 campaign - INA’s goal was to support the Croatian national handball team during the EURO 2018 in Croatia and further establish its image as the company which supports and possesses identical values as the national handball team (excellence, quality, sustainability). The aim of the campaign was to trigger emotions, to connect fans and the brand through the quality of fuel and service. The campaign was rounded with the message used in all INA Group sport campaigns “Awake your inner fan!” and visuals of two respectable handball players (Igor Vori & Zlatko Horvat). The results have fulfilled campaign expectations in all aspects.

Mercator linked advertising of a FMCG category, such as dairy products, to football sponsorship that reaches the broadest possible target group in number of registered players, fans and spectators. Mercator’s strategic partnership with the Football Association of Slovenia contributed the most to popularization of dairy products offered. The idea of a "summer football camp" not only linked the young users to Mercator's dairy products, but also found a way to advertise and offer support to the FAS during the football World Cup – regardless of the fact that the Slovenian national team failed to qualify for it.

During the European Week of Sport, we encouraged residents in the city center of Maribor, which holds the title European City of Sport 2018, to spend their free time more actively and reminded them whre they could continue to exercise in the nearby public sport facilities. We encourage them to take a minute of their time douring their walk through the city center. Urban elements became sports elements by making, for example, the city stairs a gadget for skidding, the waste container became a mini basketball court, the benches in the city were gadgets for power exercises etc.. We prepared 13 well known unique gadgets and placed them at 20 different points in the city center. Sport spots were promoted by ambasadors (Filip Flisar, freestyle skiing; Simon Marčič, enduro racer; Marcos Tavares, football player, etc..) as a challenge to beat their time and were highly used by families and children. We got great number of social engagements.

Basketball has always been one of the most popular sports, and among all disciplines 3x3 basketball is the largest urban team sport of the world. This discipline has always been of great potential, which we saw it immediately. We decided to do everything in our power to bring this discipline to the Olympics, and although the project Cedevita 3x3 Ljubljana Challenger tournament is quite young, our work started 15 years ago. We knew we are reaching for the stars, but fortune favours the bold and with a lot of courage and hard work, we reached our goal.

After eight years, the Olympic Committee of Slovenia again organized the Slovenian House at the PyeongChang Olympic Games. The main purpose of hospitality houses is hosting the receptions and press conferences as well as providing additional exposure to the sponsors during the Olympic Games. We gave the guests an opportunity to learn about Slovenia and to the official partners of the Slovenia House and sponsors of the Slovenia Olympic Team an opportunity to meet their business partners. Last but not least, the athletes got a place where they could relax and celebrate their successes in a "home away from home".

Tour of Slovenia has become premium road cycling stage race with biggest stars of the sport and unprecedented connection and interaction of regions, fans, tourism and economic in the area of Slovenia & beyond its borders. In its 25th edition and under the slogan Fight for Green – synonymous for leader’s jersey, green Slovenia and fight for environment in general – the race had a live broadcast on Eurosport network and Television Slovenia and attendance of 9 UCI World Tour teams. Biggest novelty of the 2018 edition was additional 5th stage, which proved to be a complete success.

Can sport like futsal compete with its bigger brother football? Is it possible with one event to exceed the popularity of the big brother and build a legacy for the fastest developing indoor sport in the world? FA Slovenia as the organiser of the event accept this challenge with very clear goal. We want to put futsal on the sporting map of Slovenia, to develop and promote this niche sport and to organise the best sport event in Slovenia in 2018. Implementation of innovative marketing strategy 360º was a main mission of Slovenian team for UEFA Futsal EURO 2018 Slovenia.

As one of the leading European club handball competitions,SEHA – Gazprom League has very high intrinsic motivation to set and achieve the marketing, sponsorship and organisational standards, not just for handball, but for other regional sporting competitions. SEHA takes great pride in following the industry’s trends,analysing the internal and external environment in creating a strategy for its final tournament- SEHA Final 4. Apart from the on-field success SEHA has enjoyed in the last several years, new objectives, such as increasing interest and promotion of good sporting values have been one of the main priorities for the SEHA – Gazprom League.

In connection with the Olympic Games, the OCS – ASF carried out the Slovenian Torch project aimed at uniting Slovenia, intensifying the Olympic atmosphere before the start of the Olympic Games, firing up the cheering energy and the good wishes of the fans to our Olympic pride. The first part of the project (September–December 2017) was marked by an art contest in kindergartens and schools. We received 774 works from 91 schools and kindergartens. The awarded works (5 in each of the 3 categories) were presented all around Slovenia, in cooperation with the sponsor Europlakat. In the second phase (9–29 January 2018), the OCS–ASF organised 11 events in 8 cities (i.e. birthplaces of the most successful Olympians in winter sports) under the slogan "We carry the Olympic dreams," in cooperation with local sports federations and local communities. Upon its return to Ljubljana, the Slovenian torch visited the children at Soča URI and the Paediatric Clinic in Ljubljana who could not participate in outdoor events. In addition to fans, we connected 36 Olympians and 3 Paralympians. More than 10,000 visitors accompanied the Torch on its journey around Slovenia. More than 100 children from 17 schools co-created the programme at the main stage. More than 2,000 children were physically active at the events. We achieved 263 unpaid media publications, provided 215 advertisements, 13 sponsors (62%) activated their sponsorship rights. 2,615 new contacts were obtainted.

In a year of 40 years’ anniversary of the worldwide recognized brand name IRONMAN first-ever IRONMAN event was held in Slovenia. The biggest and most challenging one-day sport event I FEEL SLOVENIA IRONMAN 70.3 Slovenian Istria includes in its name an identity slogan of its pillar partner Slovenian Tourist Board. Just like the IRONMAN is an exclusive event, Slovenia and Slovenian Istria are an exclusive destination. IRONMAN event contributed to an international recognition of Slovenia as a green and sustainable destination. On September 23rd, 2018 1466 athletes from 48 countries in 8 hours and 30 minutes proved Anything is possible!

Laško is not only the strongest beer brand, it is also one of the strongest brands in Slovenia and with that represents our national pride. So does also the best Slovenian sports people and teams which Laško has supported and sponsored throughout the history. Brand believes that there are no lost battles in life, just valuable experiences that strengthen the inner power of people, so that they can show their character. Platform #ToLegends allowed us to bow down to sports legends, creating unique, powerful content campaigns that reached out to the hearts of the widest audience of fans bringing additional value to the rights holders’ and to the Laško brand.

The #vztrajam movement was created to increase brand awareness, spread Olympic and SKB values and change the perception of traditional bank to life-time partner. It engaged external public with athletes and celebrities being the ambassadors of the movement, especially through social media, life-style web portals, magazines and events. It is also internal motivation and involvement. One of internal activities was “SKB steps” charity project, which engaged employees to walk or run for good purpose. The donation was given to Foundation of sport, working under OCS. It also represents new way of communication and media partnership, combined with sponsorship activation.

Laško as the biggest Slovenian beer brand is the sponsor of the National Olympic Committee for almost 26 years. With innovative approach we rejuvenated the communication and moved far from being self-evident as a sponsor. Part of our social media team went to South Korea and updated fans back home with live posts from the venues and celebrations in the Slovenian house, offering them a true behind-the-scenes experience. For our fans, we created our first-ever Facebook AR filter, which turned everyone into an Olympian! With the help of this innovative solution, we gave away more than seven hundred virtual gold medals.

As in many sports, a good starting point and lots of experiences, are key to success in one’s careers. However, youngsters in Slovenia often struggle with starting a career without any prior experience. That’s why Triglav Insurance created the project Watch out! Top experience, which provides them with a unique opportunity to gain first-time work experience. And what better way to launch the project, than with our own traditional event Triglav Run. Over the course of 6 weeks, we enabled 2 youngsters to test themselves as assistant project manager and assistant video producer at a top sports event.

The Challenge With an impressive coastline and a multitude of online media additionally highlighting and promoting this, Croatia is primarily seen as a sun & sea destination. The Goal To ensure that both domestic and international audiences are made aware that Croatia is full of experiences year-round and outside of the peak summer season. The Idea Idea – EPIC WEEK IN CROATIA, an extension of successful Croatia Feeds advertising campaign taking these experiences to social media via a bucket list competition to win one’s ideal holiday in Croatia. We identified a list of 200 experiences that Croatia can offer outside of peak season and invited fans to choose 7 of their favorites to share via social media.

Global population's rise is unsustainable. This increases energy consumption, creating a global problem. Sponsoring the Ljubljana Marathon, Volkswagen connects running with clean energy, making the problem an advantage. It's not just about running. It's about running for your light. E-TREADMILLS transform runners' energy into electricity and people from consumers to sources of energy. Runners prepare for the marathon, collecting electricity to record the first runner energy-powered TV spot. The marathon sponsorship engages 20,000 runners and 30,000 fans, with their energy transformed by Volkswagen into charitable electricity for Red Noses. An e-Golf will drive for 43,159 kilometres to numerous sick children.

A strategic approach to the selection of sponsorships is a step that the Triglav Group considers a crucial factor in the development of successful collaboration and the creation of high-profile campaigns. As part of our sponsorship of the ATP Croatia Open, we have decided to expand our relationship with the tournament and present the campaign online. We have created an 80-second video which we have posted on social media, through which with we reached fans of both the tennis tournament and Zavarovalnica Triglav. In doing so we have tried to synthesise the two groups into one.

Planica is known worldwide for a history of ski jumping records and that is why Slovenians are real experts when it comes to ski jumping. The mobile app Triglav Rekord, launched by Zavarovalnica Triglav, allows viewers to predict the length of the competitors jump in real time. Users can compete with each other and experience the excitement of the game. The application was connected to airborne sensors, which reported exact flight data in real time, so that the user got his points for accuracy simultaneously with the results on TV.

The PyeongChang Winter Olympic Games were an important milestone in many fields for the Olympic Committee of Slovenia. Focusing on the digital activities, following the ''dreamy'' Sochi 2014 Olympics where our Olympic Team won 8 medals and making that Games the best for our country so far, we had a big task ahead of us. With 79 athletes, one male hockey Team and only the Olympic period where we could use the athletes for promotional, marketing and digital campaigns, we had to be creative and innovative. Olympic Games and the #TeamSlovenia were incorporated into all segments of activities, making our toughest campaign so far, the best one.

Telekom Slovenije wanted to stand out among all the companies / brands sponsoring the Slovenian athletes during the 2018 Olympics. That’s why we stepped out of the communication, oriented solely on that one big event and one big sponsorship and connected all of our sport sponsorships (more than 15.000 athletes included in more than 11 sport associations, individual athletes and Olympic Committee of Slovenia) in a single, long-term communication platform #zanase (#forours). The goal was to activate all of our sponsorships and create an all-Slovenian movement of mutual support between athletes, sports associations and fans.

Petrol has sponsored the Slovenian national ski teams for 15 years. This season’s sponsorship under the Let's Compete Together slogan turned passive TV viewers into active team member supporters and revived the team spirit. Online game featuring national team members' avatars made the fans identify with skiers. The sponsorship was especially relevant because it echoed in digital activation, mimicking the championship: 10 World Cup races corresponding to 10 online games. Users skied as national team members and conducted a parallel online championship with winning results: over 53,000 users, 546,092 played games, more than 1,500,000 branded products sold for better training.

MOLK KMJOKO OKOKO OKOK KOKO

We wanted to capture Davo's daring attempt to conquer not only a mountain never conquered before but also again conquer himself. His connection with nature and mountains can be felt in every moment you spend with Davo and we wanted that too seep through. Connecting that message to Ranger was easy as Davo's story resonates in Ranger's character perfectly. That realization was a basis communication strategy that is still ongoing. We wanted to reach audience that can identify with Davo's achievements and lifestyle and can understand why he needs and wants Rager to be mobile.

Ljubljanske mlekarne used a fresh approach in order to bring their 8-year connection with Ilka Štuhec, an exceptional Alpine skier and Alpsko mleko brand ambassador, to a new level. By transporting Ilka in her animated superhero version to a parallel imaginary Alpine world of Alpsko mleko, they opened a new field of communication for the brand. The animated character was used in a unique way to introduce both Ilka Štuhec as the ambassador and the partnership with Slovenia Olympic Team. User (fan) engagement driven campaign was accepted with enthusiasm and positive response among the audience, while fulfilling the brand objectives.

The #vztrajam movement was created to increase brand awareness and to spread Olympic and SKB values, to change the perception of traditional bank to life-time partner. With the personal sponsorship of athlete Maruša Mišmaš the project was personalized. She is, as the main ambassador, giving the movement personal experience and prove that with the hard work, clear goals and persistence everything is possible. The project engaged external public especially through social media, life-style web portals, magazines and events, where Maruša was part of.

The exceptional Slovenian Olympic Team won two medals in PyeongChang and we managed to achieve certain new milestones in the field of marketing. The Olympic Games were incorporated into all segments of the activities of Olympic Committee of Slovenia. With projects such as the Slovenian Torch Relay and the official campaign Heroes of the Winter, we gave Slovenes a chance to feel the spirit of the Winter Games before they even started. We continued with the best Slovenia House presentation ever at the Games and finishing with the great digital coverage which made a huge boost in promoting Slovenia worldwide.

In the country such as Bosnia and Herzegovina where support for the development of sports is below sufficient, paralympic athletes are at the margin. The agency sponsored the campaign "No one told me" as an attempt to promote paralympic disciplines and enable children and young people with disabilities to get involved in sports and to make possible for paralympic athletes to participate at major international competitions. It is about creating better conditions for working and dealing with sports for such persons and establishing clubs and state-level federations that would launch these disciplines at a more professional level.

The platform for bringing active people together in the spirit of the Volkswagen Ljubljana marathon, on a sports and emotional level, with the goal of connecting people and creating an excitement for runners. The content is divided into three sections: paid running trainings, for beginners and experienced runners; free of charge group training runs for all the citizens, and special events that create added value for runners, organiser and sponsors. Priprave creates an opportunity for communication through the whole year, increase the marketing potential of the Ljubljana marathon and extends the range of sponsorship content among different target groups.

''It's a story of a fox who dreamed of a medal...'' Foksi is the official mascot of the Olympic Committee of Slovenia. He is strong, brave and determined. He loves sports, activity and nature. He believes in friendship, persistance, courage, patience and cooperation. He is a really good athlete and a friend of anyone who enjoys doing sports. This year he attended his first Olympic Games in PyeongChang and made history by being the first mascot attending the official Opening Ceremony of the Games as part of Slovenia Olympic Team. He marched as an Olympian and made headlines of all major newspapers and digital stories...