In 2021 Nova KBM successfully completed the largest merger in the history of the Slovenian financial sector. In parallel with it, we carried out corporate visual identity renovation, which was a logical consequence of the largest merger of two banks with a long tradition. The change in corporate visual identity was accompanied by a new advertising campaign, the protagonists of which are the Slovenian cycling champion and two-time athlete of the year Primož Roglič and his wife, writer Lora Roglič Klinc, who are also ambassadors of the merger and a new bank. Primož and Lora share the similar values (transparency and honesty, best talent together, client excellence, efficiency and innovation, we deliver – results oriented) as our bank and with their goal-oriented mind-set supplement the bank’s vision being best.
Sponsorship was implemented on the corporate level (merger, operate USPs) and key product levels (Naprej Loan, Housing Loan, Komplet Bundle, Premium Bundle, Smart Business) and was additionally continued with our external and internal activations (charity events promotion with tandem bike around Slovenia, prize games, discounts for clients of Primož Roglič Merchandise, internal incentive program Champions Forum connected to cycling spirit, health lifestyle promotion and sports among employees).