William is based in Brussels and has worked in sponsorship for 26 years, is the co-author of The Sponsorship Handbook is a Board Director and Head of Policy for ESA (The European Sponsorship Association) in Brussels. He has been published in The International Journal of Sports Marketing & Sponsorship & the Journal of Sponsorship and lectures at the KUL Business School and the VUB University in Brussels. He is a Founding Partner of Find!Sponsorship, a data-led resource for sponsorship professionals that facilitates informed and strategic decisions. 

William is Senior Consultant at Golazo Consulting and is President of the Jury of the Belgian Sponsorship Awards and he holds the Market Research Society’s Advanced Certificate in Market and Social Research Practice. He is a founder member of the European Sponsorship Associations Continuous Professional Development Accreditation program.

Favourite partnership: Heineken and Champions League

Favourite sports club: my rowing club

Favourite athlete/sports personality: Mohammed Ali

Favourite sports event: Isle of Man TT races (motorbikes) 

Favourite business personality: Mark McCormack (founder IMG)

Favourite brand overall: Omega

Favourite quote: “It ain't about how hard you hit. It's about how hard you can get hit and keep moving forward; how much you can take and keep moving forward. That's how winning is done!” ROCKY