Urban Kramberger, Brand Manager at the Laško Group. Master of Economics. Seeing the Laško brand as a legendary beer in Slovenia, with ambitions to be number 1 in the Balkans, are his driving motivators. Laško does not only represent business and beer for him, with its projects and awareness of the privileged possibility of influence Urban wants to be the driving force of positive values that co-shape society, which imposes an additional motive and responsibility to "create a better society, a better Slovenia". He is responsible for Laško group sponsorships and its activations - he pointed out Laško challenge project (Tavares – Cimirotić), which was ESA Best of Europe Bronze winner in 2017.