Tjaša Kolenc Filipčič is a Marketing Department Director and a Director of the Everything Will Be Fine Institute at Zavarovalnica Triglav. A M. Sc. in economics who manages the marketing department at Zavarovalnica Triglav insurance company and the company’s own institute for socially responsible activities, she believes that social responsibility as a strategic tool of the management helps prepare companies for the future and provides solutions in times of crisis. She is an active member of the Management Board of the Manager Association and likes to travel, cook and hike in the mountains.