Simon Cetin is the founder and partner of iPROM digital agency, the leading regional buyer of ad space in digital media. 20 years ago, he and his friend Dejan Struna established iPROM, an ad- tech company that brings together the widest range of consulting, media and software solutions needed to carry out effective digital advertising campaigns. Simon is led by curiosity and his desire to look into places that most people miss – in the digital world as well as in his daily life. He is adventurous digital native, innovator and an entrepreneur who lives the values he teaches his team. He believes that the future will be digital and that in order to succeed in the world of business, people will need interpersonal competencies in addition to technology skills.