Roman studied at the University of Economics in Bratislava, Slovakia. He started his career in marketing and communication in 1995. During more than 20 years he held key positions in several local and also well-known international advertising agencies like Euro RSCG and Ogilvy & Mather. For more than seven years he managed sponsoring and PR activities within Heineken in Slovakia. Nowadays he runs his sports marketing consultancy (aequilibrium sports marketing) serving clients, both in Slovakia and the Czech Republic, from all areas of the SportsBiz (right holders, corporates, communication agencies and individual athletes). He also runs a boutique agency (SportComm) focused on SportsBiz sector. The agency prepares and executes brand activations, online marketing campaigns, social media communication and also big sports events for its clients.

Favourite partnership: Corgon League in Slovakia 

Favourite sports club: MHC Martin (ice hockey club from Slovakia) 

Favourite athlete/sports personality: Michael Jordan

Favourite sports event: Youth matches football/ice hockey

Favourite business personality: Marc McCormack

Favourite brand overall: UFC

Favourite quote: "Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand. Sport can create hope where once there was only despair.” Nelson Mandela