Lea Lipovšek, Partner Marketing Advisor at Microsoft. She leads the Multi-Country Go To Market team in 24 countries. Lea is working with Microsoft partners, helping them build bullet-proof marketing and skilling plans and targeted execution. She built her knowledge at Madwise, a digital marketing agency, where she managed marketing strategies and marketing automation implementations for big clients. She was a marketing manager at Spica international, where she led marketing and PR activities on 25 markets. Between 2011 and 2014, she led communications of OpComm competence centre and drove the international IoT event Living bits and things. Lea is a regularly invited speaker at business and marketing events, member of the Management Board of Slovenia Marketing Association and driving force of its B2B Center.