Alenka is a Market Communications Director for the Gorenje brand at Gorenje. After completing her studies and an active career in sports that she supplemented by working in sports marketing and event organisation, Alenka begun working at the AV Studio agency as a project manager. Over a period of eleven years she advanced through the positions of Project Director and Central Business Unit Director to Procurator and minority co-owner.  Her managerial work has always been intertwined with practical work in marketing, seeking and developing new business opportunities, defining and implementing new business strategies, developing new projects and transforming the agency from a production service provider into a serious creative partner for integrated communications.  On February 1st 2017 she took over the management of the Marketing Communications department for the Gorenje brand on all markets.